Web Design and Development Information

Web design usually involves many varied disciplines and skills in the maintenance and production of websites. The different parts that encompasses web designing include interface design, graphic design, authoring which includes proprietary software and standardized code, search engine optimization and user experience design. Although some designers may specialize in all the aspects of web design, most designers usually work in groups each individual tackling a different aspect of the process.

The term web design is mostly used to refer to the design process involving the front-end design of a site that includes writing mark up too. In the wider scope of website development, Web design is partially complex more than web engineering. This is because web designers are expected to have the technical Know-How in usability and to be at par with the current website accessibility guidelines if their work involves creating mark up too.

HTML and CSS in Web design

HyperText Markup Language commonly known as HTML, plays a big role in web design since it gives the content in the website, it’s meaning and structure by defining what the content is, for instance, paragraphs, images, headings and so on. Cascading Style Sheets or what is commonly referred to as CSS, is a display language used to enhance the appearance of the content in the site for example use of colors and fonts.

Both the languages CSS and HTML are used independently of each other and that should be maintained when dealing with web design. For instance in all your web related activities such as “Web Design and development, appearance, website, homepage, HTML” HTML should not be written in a CSS document vice versa. The general rule is that HTML should always be representing content while CSS should always represent how that content appears. For those who are the beginners of HTML, in some cases you might encounter strange and often-new terms but with time you are likely to become more conversant with all of them. However, the commonly used terms in HTML you should begin with include attributes, tags and elements.

New standards in HTML and CSS

To enhance “Web Design and development, appearance, website, homepage, HTML” the W3C recently released new standards of CSS the CSS3 and HTML the HTML5. Additionally the W3C released new JavaScript API’s. Although they are all new but they are all individual standards. While the new term HTML 5 solely refers to the latest version of the HTML and a number of the JavaScript API’s it is common to hear most people use it to refer to the whole lot of the new standard both the CSS3,the HTML 5 and JavaScript.

Technologies and Tools used in web design

Depending on the step of the production process, web designers use a wide range of varied tools in their work. Though the principles behind them remain the same, the tools and technologies are updated with time by the current software and standards. To create design prototypes or and images that are formatted on the web, web designers use raster and vector graphics. The main technology used in creating websites is the standardized mark up, which can be generated or handcooked using the WYSIWYG editing software. Furthermore, there is proprietary software that uses plug-ins to bypass the user’s browser versions. They are mostly WYSIWYG but with the choice of using the scripting language of the software. Search engine optimization strategies may also be applied to check the ranking at the search engine and suggest ways of improving it. Other tools used are the mark up validators and other tools used for testing accessibility and usability. This is to make sure that the website meets the website accessibity guideline.

Homepage design

Most Usability professionals and experts such as Kyle Soucy and Jakob Nielsen have on a number of times insisted on homepage design for any website success since the homepage is the most essential part of a website. However, in the early 2000’s it was discovered that a surging number of web traffic was inconsiderate to the homepage and was directly going to the contents of the pages via e-newsletters, RSS feeds and search engines.

Due to this, it is evident that homepages play a lesser important role in the success of any website. In the years 2012 and 2013 rotating banners and sliders, also known as carousels became a very popular component of web design on homepages. The carousels are used to display recent content in a specific space. However, while undertaking “Web Design and development, appearance, website, homepage, HTML” it should be noted that carousels often damage site’s usability and search engine optimization.

Web development

The term web development is used to refer to the work involved in coming up with a website for the World Wide Web. Development usually ranges from coming with simple single page sites using plain text to the complex web applications, social network services and electronic businesses. Tasks in web development include web design, client liaison and e-commerce development.

Web site appearance

The feel and look of your site is more essential than just displaying the information you want, but doing it in a way that it appeals and creates attention from your target audience information. Multiple factors should be taken into account when scaling out the appearance of your website. One of the major considerations is your intended audience. Look at their nationality, gender, age bracket, animations, colors, animations and graphics.

In summary, the idea here is to assist you develop a site that appeals and gets attention from the largest possible audience in all your work including web design and development.

5 Tips to Design a SEO-Friendly Website

The purpose of having a website is to have an external representation and presence of your company online. Other than providing information of your business to your potential customers, website should also serve as a channel for people to enquire about products or services. If you run an e-commerce site, you want online sales. If you are providing offline products and services, you need prospects to find your website and enquire about your service.

When it comes to online marketing, search engines usually bring the most traffic to a website. The traffic from search engines is highly targeted because searchers already have the intent to find out more about your products and services when they search on search engines. Therefore, you need to get your website to be ranked high on organic search result page for keywords or key phrases that are relevant to what you are offering. This is called search engine optimization or SEO. However, most websites are not SEO-friendly which makes it impossible to get it ranks well for important keywords.

Let me highlight some of 5 important tips that your designer should follow if you want your website to rank well on search engines:

1. Search engine friendly naming conventions for all your pages. The naming convention for every page should be search engine friendly. It is best to place important keywords that you wish to optimize as your naming convention. Just make sure that it is relevant to the content of the page. Separate words by using (-) such as “search-engine-optimization.html” so as to facilitate crawling.

2. Do not build your site with Flash or frames. Websites that are built entirely on Flash or frames will prevent search engine robots from crawling the content of your site, which will be a disaster for SEO. You should not use a splash page as both search engine spiders and website visitors do not like it. Avoid using JavaScript too.

3. Remember to tag your images with keyword-rich description. For every image on your website, it has an Alt tag. You should place important keywords or key phrases inside here to describe the image. And do not place text as an image inside your website. This will prevent search engine spiders from crawling the content and will destroy all your other SEO effort.

4. Place keywords inside your Title and Meta tags. Title is the most important place to put your keywords. Most companies just put their company names in the Title tag which is not enough. Place keywords that you wish to rank well on search engines at the front of the Title and inside your Meta Description tags.

5. Have a sitemap on your website. A sitemap allows search engine spiders to follow all the links and index every pages of your website easily, which will assist your optimization process greatly.

Lastly, remember not to use images as your navigation buttons or links. If you really need to use images, do provide a text navigation links on your page so that spiders can read them.

Real Estate Web Design – An Impressive Gateway to Success

How to make an attractive Real Estate Web Design?

Ever since its introduction in the information-world, the Internet has been extending its arms faster and faster everyday. It has not only presented people with a virtually endless pool of information, it has also made things easier. At the present day scenario, vast majority of people have an access to the Internet. It is therefore wise to get an online identity for your real estate business. It can increase your business far beyond your expectation.

There are a variety of websites, with their designs varying accordingly. A web site design for real estate is different from the design of an entertainment or news website. How should your real estate web design be? This is a question that will be answered differently by different real estate website designers. However, the common points which all good real estate website designers agree on are as follows:

Selecting a Good Name

This is the first and foremost step you need to take while starting a website. Your website is your online identity, something by which the online users will know you. Select the name of your domain carefully. Prefer easy to remember names.

Content

The content on your website should be error free. Try to convey as much as possible in a concise content. Your website content should be simple to understand.

Straight Forwardness

Well, now the most important thing to keep in mind! On an average, you have just 15-20 seconds to captivate a visitor who comes to your website. If the website is complicated and a visitor has to struggle for finding something, he’ll most probably move out of your website. Instead of trying new and perplexing methods in your real estate web design, try making it clean and organized. It is even better if all your website pages have the same theme and overall chassis.

Links

Links are very important. They enable a visitor navigate between the different pages of your website. Be sure to link every page to home page, contact information and all other important pages. Place links in a well-organized manner.

Informativeness of the Site

Your website should be informative. Don’t forget to mention the attractive features of the city or town where you serve. Include the listings of the available properties in your website. Keep the information updated. Real estate listing is one of the integral features of successful real estate agent web design.

Ecommerce Web Design – Six Essential Points

The future of business is ecommerce; this makes ecommerce web design a hot profession. Ecommerce websites are different from the usual websites in the sense that they are like shops selling products or services. Millions of people access them. Their decision to buy or not to buy will depend on your web design.

You’re here to reach a certain target in sales. You mean serious business. Therefore, it’s vital that your website looks professional. For this, you need to think hard before choosing the design and the designer. Although an ecommerce web design may cost you a bit more than a regular web design, it is a good investment. A well-designed website is bound to attract customers.

Ecommerce Design – Essential Points

* In ecommerce website designing, the functionality of the site, capacity for sales conversion rate, and design are important elements.
* The home page of your website is like the entrance to a shop. Make sure you have intelligent graphics and content here to lure your customers to click more.
* Ensure that your sales page is eye-catching. The online world provides a tough competition, and without a finished look, your website will hardly give you business.
* Pay attention to the technical features of your site. Your site must be user-friendly, of course. You must make the shopping and payment transaction an easy thing for your customers. What’s the use of spectacular graphics when they take a long time to open, already forcing your potential customer to switch to your competitor’s site?
* It’s a misconception that flashy graphics make for good websites. Well, they may make your website flowery, but not essentially successful. Remember, you’re not here to entertain your customers; you want business from them. Stick to simple, yet interesting website design.
* Appropriateness is the key in ecommerce web design. The right design, colors, fonts, position of graphics, arrangement of text, and other factors play a vital role in increasing your web traffic and your clientele.

Creating an ecommerce web design is not enough. You need to update your website constantly. Customers love sites with the latest news and fresh content. Introducing a new line of products or services on your website can help attract potential customers. Remember, you need to remain active on your website to keep it lively and profit-oriented.

Don’t forget the search engine optimization techniques. Professional web designers know this and are armed with sound strategies to help your site reach the top rankings of search engine. They have the skill and the experience to advise you on what works and what sucks in the online business world. Although there are no hard and fast rules for success in the virtual world (or in any world, for that matter), you still need some basic techniques to beat your competition. That’s why it’s wise to hire professionals for giving your website a business look.

The web world is dynamic and highly competitive. To thrive in your online business, you need to find a unique and cost-effective solution to make your ecommerce site one of the happening spots online. You may not believe it, but an ecommerce web design, alone, can make or break your business. So, choose with care.

5 Important Rules for Non Profit Web Design

There are few people around who benefit more from a website then charity organizations. However, it’s important to realize the rules are different for non profit web design then they are for regular design. Certain elements need a more prominent position, and this can often cause some confusion for people running a charity that try to apply standard web design techniques to their website.

If you find yourself in this position, then use the following rules to help guide your design on a path to success.

1) Make Your Cause Visible

When a person is visiting your website, there should be no doubt in their mind what you stand for and who you’re trying to help. One of the biggest failures a lot of charity websites make is allowing their message to become ambiguous, and open to interpretation.

If a visitor is unable to determine what they are supporting, then it’s simply easier to find someplace else to go. A good way to test just how visible your cause is on your website is to have a random person visit it without telling them what you stand for. Doing this will help you address any potential issues you might have missed, and a person not affiliated with your charity didn’t.

2) Make Social Media Integration A Top Priority

The rise of social media has been a great gift for charities, and the potential power it can unleash for your cause is amazing. This is why social media integration is such a big priority in non profit web design, and something that should be added in the initial design stage.

Social media provides non-profits with free communication to all their supporters, and can be used to help inform them about important issues.

So be sure to include direct links to your social media pages, as well as integrate social media commenting on your blog and forum.

3) Have Videos And Pictures Of Those Helped

A lot of the time a non-profits cause might sound good in the abstract, but building a solid emotional connection with your site visitor is the key to turning them into an active supporter. With this in mind you should always have videos, and pictures of the ways your non-profit has helped others.

Giving money to a charity is nice, but a key competent of non profit web design is showing just how much good their money is doing. Providing people with proof their contributions mean something is a great way to reach them on an emotional level.

4) Provide Links about Your Cause to Educate

No matter how noble your cause is it’s important not to assume that everyone has heard about or even know it exists. A website designed using good non profit web design principles should be able to educate a random person what an issue is, and how it affects them. So when designing your website consider including an entire section designed to answer all the questions a random person might have about your cause.

A good way to do this better is to set up an e-mail account where people can ask their questions directly, and then you provide the answers. You can then use those questions, and answers to set up a FAQ section.

5) Donate and Volunteer Links Should Be Prominently Displayed

The true lifeblood of any non-profit is the dedication of its members, and this means making supporting your non-profit as hassle free as possible. You can do this by designing an easy system for them to donate their time and money.

A PayPal account is a great way to receive online donations, and setting up a community forum to help coordinate scheduling for events are two things you can do to encourage donations. The truth is that a website crafted with specific principles in mind can become the heart of a charity, and now you know why.

Web Design Plus SEO Efforts Equals High Ranking and Good Traffic

SEO or search engine optimization is very helpful in making your site rank well in the search engines. This can be a very helpful tool in increasing traffic as well as your sales.

Using different SEO techniques will help improve your site’s ranking in search engines. By implementing the right strategy, you will be able to generate a lot of visitors, and eventually, sales. If you do things right, your website will be a success.

To rank at the top of search engines is the dream of every website owner. This is the reason why webmasters work so hard in optimizing the site and making them look good. You should know that it will take a lot of effort before you achieve this. Here are some SEO elements you need to take into consideration:

Using the right keywords. Keywords play a very important role in the success of your website. Before you set up your site, you will need to make sure that you target the right keywords. You can use different keyword research tools to help you. What you need to do is to target keywords that have high searches and low competition.

Analyze the site. This can also be referred to as on-site SEO. This will require you to study your site closely and look for areas of improvement. You need to do this before you optimize your site. See which areas need tweaking; create a list of recommendations. This should help you improve your site and increase your chances of achieving high rankings, and eventually good traffic.

Performing on-site SEO is good because this will help you save considerable amount of time and money.

Come up with good quality content. When you come up with articles to be used on your site, you need to think about the search engines. Although you have got to put your customers in mind first and foremost, search engines deserve a lot of attention. When you write your copy, make use of your keyword research. You should have a set of profitable keywords already. Use them when writing your copy. That will optimize your site well.

Your SEO efforts need to work hand-in-hand with your web design to yield great results for your site. See how your rankings and traffic improve with the help of this combination.

Tips To Make Your Web Design Simple For Your Users

When it comes to designing a website then so many things you have to consider such as choose appropriate color, design, font, images and many other things. A great design will definitely help to generate more lead for your business. Apart from all such factors, one important thing upon which the success of your site depends on is its usability. It simply means that every part of your website easily manages the each and every action of your website. To achieve this certain position you can take the help of a reputed Website Designing Company. Here are some points which your website must have to provide a better user experience to your customers, so, have a look below and understand them to implement in your designing skills.

Make important the priority: Without any doubt, the main purpose of every business is to make money and for this, they always try their best to provide a good user experience, so, that more and more visitor gets attached to them. If you make your important things on the top of the page, so, it can easily capture the attention of a customer. Make sure your website have all important things on the top of your page to provide simple user-experience to your visitor.

Get rid of the mess: Nowadays, one of the major mistakes most of the designers and developers make is creating a mess on their site, which only distract your customer from your main objective. So, don’t put so many images to your website, otherwise, it may only create a mess and confuse your customers. For this, make sure your website doesn’t have so many pop ups or visual clutters, which actually annoy your customers to provide a good user-experience.

Choose a font which is easy to read in all browsers: If you want the success of your website so one thing you should keep in mind is selecting the right font for your web content. Selection of a wrong font may annoy your customer and make your content tough to read for them. Another thing to keep in mind is that people will visit your site on different browsers, so, choose a font that properly fit in all web browsers.

Clear navigation: If you provide a clear navigation to your customer than it may definitely help in the success of your website. Because its simple navigation will help to provide a better user experience to your customer, which in result helps to generate more lead for your business.

All above points are a must to make your website simple for your users. This may not only give them a better user-experience but also give them a reason to stay on your site for a longer time or to visit it over and over again.

Web Design Trends For The Fashion Industry

DRAWING ATTENTION WITH IMAGES

Most fashion websites rely on the power of visuals to draw attention, and let the product speak for itself. Using photographs is imperative, large images and videos are very popular. In most cases, the homepage consists of a large background photo and a navigation menu. The rest of the content is pushed to the background so it doesn’t compete with the product that’s displayed.

Black and white is a common colour scheme on fashion websites, especially those that are supposed to convey an image of elegance and class, meanwhile young and playful brands use a lot of colour.
The main objective of a fashion website is to keep viewers on the site long enough for them to see the latest product collection. Some fashion websites have interactive elements and try to transform visits into a sensory experience for the viewer.

BREATHTAKING COLOR SCHEMES

As we know, colors are crucial in fashion design. The same can be said about fashion industry website design.

Whether it’s a whole range of colors or just a couple of shades of green and blue, the schemes seem to be prepared with great care, just to keep users watching… and that is the ultimate goal of these websites.

FLUID LAYOUT

The whole experience of browsing through fashion websites can be brought down to these words: a constant flow. These websites are supposed to be a never-ending scroll, keeping the user engaged in a story or a journey through the world of the newest collections.

Again, the ultimate goal of fashion websites is to keep you engaged and interested. So you scroll and you look and browse and choose, and even though you might not buy anything, the whole experience will surely make you remember the brand. It doesn’t have to be very intuitive – at times users might find themselves lost in a place where no logical navigation could have lead them – but that’s the way it’s supposed to be! The impression is everything, not the functionality of the website.

VIDEOS AND PRODUCTS

Fashion brands often want to present products in a way no one else would – they need to stand out. Either it’s a peculiar fashion show, a stunning session with wild animals or, in this case, a video full of products that clients can admire during what they were made for – walking.

The Geox Amphibiox website shows an efficient combination of video on website and a product catalogue, as well as an example of viral marketing.

Web Design Focused on Selling

More businesses have transferred their services online and, as they started to experience the Internet world, there has been a greater need for websites that are designed to sell. Though an eye-catching website may accomplish the purpose of developing a strong brand, good looks on their own are not enough to sell the products/services being offered. You need to incorporate the element of marketing.

Avoid Choice Paralysis

There is a marketing phenomenon called “choice paralysis”. This occurs when the users are provided with too many choices. While giving an option is great, customers may become confused when presented with several choices. No one wants a buyer’s regret, wherein he/she chooses a product then changes his/her mind later on. When customers spend more time than usual in selecting an item, they become paralyzed.

If customers are given too many choices, this causes them to avoid a particular service or task in most cases (Paradox of Choice), and this is what designers should keep in mind when it comes to designs.

As a solution to choice paralysis, make it simpler for consumers to find the product/service that best suits them. Let them know why a particular option is great, then recommend one they should choose. You can highlight the top-selling products by means of visuals, and entice potential customers. If they feel that the product does not fit them, they will try another one, but in case they become confused, you can prevent choice paralysis with a “default” choice.

Display the Product

When you go to a physical store such as a grocery, you can see, inspect and even taste the food products for sale. Your decision to buy is based on the available information like appearance, smell and taste. Are the tomatoes already ripe? Are the strawberries as sweet as they look? Does the bread smell freshly baked?

If you plan to sell Web apps or services on the Internet, you have to do show the product as in a physical store. It is surprising to know that some websites selling software do not display screenshots of their apps. Though these are intangible digital goods you can neither touch nor smell, they can still be seen.

People can easily judge products based on what they look like. For them, appearance is an indicator of a product’s usability, whether this idea is right or wrong. This is called the aesthetic-usability effect.

Direct Attention

You should be able to guide your visitors all through your content. This can be done by aligning items in a consistent, flowing manner and using images to guide the eyes. For instance, you could use a big arrow to focus attention to a particular direction. When visitors notice the arrow, they would want to follow where it leads to.

Write content in such a way that it will flow into something. Scattered descriptions of features look confusing and make your visitors get lost, except if all points lead to calls to action. To make sure that your visitors do not miss out on anything, arrange everything in a straight line to make users scan along it. Let it end with the ultimate call to action, like a download link or a signup.

Web Design Tips for a Successful Small Business Website

When small businesses are about to build their first website, some of them hire the services of local developers while others turn to agencies or sometimes feel challenged to do it on their own. We are willing to help those who are confident enough to build their own website.

Now, what are the common errors that many businesses make in designing their site? Do they lack content or have too much of it? Are elements too close or too far from one another? Is it difficult to navigate the website because of inconsistencies in color? There must be some mistake and you need to find them.

Content

Your small business website will typically have several pages, containing contact info, a sitemap, about us sections – which are essential, but many of them will meet their own needs. However, it is only through content that people can learn about your business.

What you need to do is make sure that the content displayed on your website reads well and makes sense. When you take things like content for granted, it may mean that you will also take other aspects of your business for granted.

My advice is for you to focus on call-to-action and to make sure that your messages encourage visitors to take action. You should be able to integrate the environment of your business into your website.

Design

It is a common practice to place your logo where it is easily noticeable – like at the middle of the header or on the top left corner. Placing it somewhere else could confuse or distract customers, so follow practices that are proven to be effective.

Ask the help of a friend or office mate to give his/her opinion regarding the colors you have chosen for your website. This makes it easier to know if your website is comfortable to read and browse whenever another person gives a second opinion. Or else, get more ideas by sending it to others.

Another crucial aspect is navigation, since it is the way visitors find what you want them to on your website. Therefore, be sure to make your site easy to navigate. Provide a space for your navigation links and don’t make it appear like a category selection.

Completeness

This usually happens with startup businesses. They start with a few team members, and when things are picking up when it comes to design and development, they have totally forgotten about how the current website looks. So, you should never publish content that is not entirely ready.

Make your website more interesting by including online stores, a contact form, photo galleries or great, relevant content. Besides making your website rich with content, make it Google-searchable to enjoy the advantages of organic search traffic.

If you need to put the front-end things of your website on hold, try to create a coming soon page or something similar. Just make sure that visitors do not see discontinued pages or incomplete features.